BFF Breastfeeding Friendly
DN Date Night
OS Oversized

Asha Eleven

ASHA or AšA (pronounced a-sha) // means 'life' in Arabic; it also means truth, right working and existence.

Founded by Olivia Kennaway in 2018 in Cape Town. Olivia’s creative nature is influenced by the vibrancy and diversity of her upbringing. Olivia hand-draws, paints and renders all of the unique and stunning prints that are synonymous with Asha : Eleven.

The design ethos embodies the notion of inspired and beautiful creations. Timeless, trans-seasonal high-quality fashion that's made to last. Asha 11 works hands-on with fellow African creatives, local factories and collaborates with small social empowerment groups, weaving their skillsets into the Asha: Eleven story and the inspiring process that remains core to the brand essence.

Let customers speak for us

from 157 reviews
Boob Balm – Nipple rescue
Multiple Boy Mum

Had to stop feeding after 6 weeks with my #2 after finding out I have Raynauds & my nipps cracked, bloody, painful, hurting so bad.
So I did my research & got boob balm before #3 arrived, did the advised & applied before babies arrival & OMG it fixed EVERYTHING !! I feed for 9 months with #3 (until my supply dropped) & never had 1 issue. I have to thank this cream so much !!!!!

Sarah H
Boob Balm – Nipple rescue
Activate Momentum 7/8 Tight – Navy
Love the colour and fit

Love the colour and fit, great for everyday wear and workouts 💙

Irina
Activate Momentum 7/8 Tight – Navy
Zoe High Straight Jean – Liberty
New favourite jeans!

These jeans gave me such a lift! I've been struggling to feel good in jeans since having baby #3 but these tick all the boxes. Great fit for us short girls and totally tuck and lift in all the right places. Thanks so much for the great customer service!

Verne P
Zoe High Straight Jean – Liberty
Quinn Slouchy Crew – Washed Olive
Perfect for all the mum things 🩷

Perfect for throwing on before kindy drop
Off, walks and coffee dates 🙌. Love it.Has become a staple in my closet !

Zoe Beatty-Ward
Quinn Slouchy Crew – Washed Olive
Zaeli Contour Rib Square Neck Tank – Black
New fav go-to tank…Comfy yet structured…

New fav go-to tank…
Comfy yet structured - a great shape - worn on its own or under for extra cold days layer.

Linda
Zaeli Contour Rib Square Neck Tank – Black
Coconut Self Tan
Beautiful and natural

This beautiful tan is natural and lightweight without strong fake tan smell.Highly recommend 💗

Irina
Coconut Self Tan
Paul Vest – Coquelicot Coquillage (last size)
Obsessed!!!

I am completely in love with my Maison Hotel vest, as soon as I saw it I knew I had to have it and when I put it on it was a wow moment for sure. It’s so versatile, it goes with pretty much my entire wardrobe. I’ve received so many compliments. So so happy!

Beth Parker
Paul Vest – Coquelicot Coquillage (last size)
Bejeweled Body Butter
Beautiful 💗

This body butter is a real treat for the skin.Rich, hydrating, and leaves it feeling soft and smooth 🌸✨. The scent is soothing, fresh, and beautifully feminine.

Irina
Bejeweled Body Butter
Wesley Jacket – Western Blue
Best investment

I love this jacket!!
I’ve been wearing it with leggings , with jeans, just whatever I feel. It’s such a great one to dress up any old outfit.
The fleece lining has been sooooo great with the cold weather also but having the option to remove is so good, something I will wear over and over.

Emma C
Wesley Jacket – Western Blue
Tia MD T Neck Sweater – Balsam Green
The perfect half zip sweatshirt

So soft and cosy! I went with a size M and it’s the perfect oversized fit. Nina was super helpful with the sizing. Love the colour - it’s even better in person. I’ve been living in this sweater!

Alicia Bennett
Tia MD T Neck Sweater – Balsam Green
Ellie High Wide Jean – Courage
Comfy!

So comfortable!! Love the fit and the high waist.

Meg
Ellie High Wide Jean – Courage
Boob Balm – Nipple rescue
A working balm for working boobs

I would say it's been one of the most useful and best received gifts I've given.

S Sheppard
Boob Balm – Nipple rescue
Perla Blouse – Ivory Paisley
Prettiest blouse I’ve ever worn

Prettiest blouse I’ve ever worn
Compliments every time…😉

Linda
Perla Blouse – Ivory Paisley
Clara Blouse – Odyssey Disco (last size)
Clara Blouse

Beautiful fabric and cut - perfect for work or dressed down casually. Love this top!

Bea
Clara Blouse – Odyssey Disco (last size)
Cropped Slouchy Crew – Blush
Such a nice colour and extra comfy 😍 sizing is generous which is great

Such a nice colour and extra comfy 😍 sizing is generous which is great.

Anonymous
Cropped Slouchy Crew – Blush