Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it's easy to find yourself feeling fashionably lost in motherhood.
The Mum Loop is your online retreat, serving up premium fashion and clean beauty essentials.
Your time is precious, so we’ve curated beautiful-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your style doubt and reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our quiz
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Perla Blouse – Ivory Paisley
Vendor:Maison HotelRegular price $369.00 NZDRegular priceUnit price per -
Samantha Clover Lace Top – Creme (last size)
Vendor:ROWIE The LabelRegular price $235.00 NZDRegular priceUnit price per -
Orkide MD Jacket – Camel (last size)
Vendor:modströmRegular price $405.00 NZDRegular priceUnit price per -
Eulalia Dress – Payes (last one)
Vendor:Maison HotelRegular price $529.00 NZDRegular priceUnit price per -
N.139 Cashmere Blend Skinny Rib S/S Crew – Light Shell & Black
Vendor:AlegerRegular price $225.00 NZDRegular priceUnit price per -
Marin Wool Suit Pants - Chestnut Brown
Vendor:ROWIE The LabelRegular price $369.00 NZDRegular priceUnit price per -
Celia Merino Knit Cardigan – Oat Marle
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Obi MD Jacket – Black
Vendor:modströmRegular price $455.00 NZDRegular priceUnit price per -
Lana Knit Jumper – Sky Blue
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
071 Always Bell Sleeve – Black
Vendor:AlegerRegular price $235.00 NZDRegular priceUnit price per -
Quinn Slouchy Crew – Washed Olive
Vendor:Ceres LifeRegular price $129.00 NZDRegular priceUnit price per -
Phoebe Premium Tee – Chocolate
Vendor:Ceres LifeRegular price $75.00 NZDRegular priceUnit price per -
Saylor Knit Cardigan – Snow
Vendor:ROWIE The LabelRegular price $290.00 NZDRegular priceUnit price per -
Cora Long Sleeve Blouse – Fawn Plaid
Vendor:ROWIE The LabelRegular price $255.00 NZDRegular priceUnit price per -
Saylor Knit Cardigan – Anchor Blue
Vendor:ROWIE The LabelRegular price $290.00 NZDRegular priceUnit price per -
Wesley Jacket – Western Blue
Vendor:Maison HotelRegular price $529.00 NZDRegular priceUnit price per -
Nina Sweater – Ivory
Vendor:Maison HotelRegular price $429.00 NZDRegular priceUnit price per -
Nina Sweater – Wine
Vendor:Maison HotelRegular price $429.00 NZDRegular priceUnit price per -
Heritage Barrel Leg Jeans – Classic Indigo
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Paul Vest – Coquelicot Coquillage (last size)
Vendor:Maison HotelRegular price $439.00 NZDRegular priceUnit price per
Mum Hub
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence in motherhood. Let's do it!
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Chic Style
The Chic woman looks effortlessly put together, and often pairs classic pieces...
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Cool Style
You're not afraid of patterns, colour or prints. You have an innate...
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Soulful Style
Footloose and fancy-free – your approach to fashion is soft, feminine and...
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Casual Style
Your vibe is cool, calm and collected. As a Casual Mum, you...
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Classic Style
The Classic Mum opts for well-tailored and timeless pieces. Your default is...
Let customers speak for us
Trilogy
Absolutely beautiful bath salts - I was gifted the Surrender Soak and I'm totally hooked:)
Carol Anne Russell
Bath Soak Trilogy
Great quality
Great quality, comfortable to wear, and the colour is even nicer in person.
Lovely service and product
Multiple Boy Mum
Had to stop feeding after 6 weeks with my #2 after finding out I have Raynauds & my nipps cracked, bloody, painful, hurting so bad.
So I did my research & got boob balm before #3 arrived, did the advised & applied before babies arrival & OMG it fixed EVERYTHING !! I feed for 9 months with #3 (until my supply dropped) & never had 1 issue. I have to thank this cream so much !!!!!
Sarah H
Boob Balm – Nipple rescue
Love the colour and fit
Love the colour and fit, great for everyday wear and workouts 💙
New favourite jeans!
These jeans gave me such a lift! I've been struggling to feel good in jeans since having baby #3 but these tick all the boxes. Great fit for us short girls and totally tuck and lift in all the right places. Thanks so much for the great customer service!
Verne P
Zoe High Straight Jean – Liberty
Perfect for all the mum things 🩷
Perfect for throwing on before kindy drop
Off, walks and coffee dates 🙌. Love it.Has become a staple in my closet !
Zoe Beatty-Ward
Quinn Slouchy Crew – Washed Olive
New fav go-to tank…Comfy yet structured…
New fav go-to tank…
Comfy yet structured - a great shape - worn on its own or under for extra cold days layer.
Beautiful and natural
This beautiful tan is natural and lightweight without strong fake tan smell.Highly recommend 💗
Irina
Coconut Self Tan
Obsessed!!!
I am completely in love with my Maison Hotel vest, as soon as I saw it I knew I had to have it and when I put it on it was a wow moment for sure. It’s so versatile, it goes with pretty much my entire wardrobe. I’ve received so many compliments. So so happy!
Beth Parker
Paul Vest – Coquelicot Coquillage (last size)
Beautiful 💗
This body butter is a real treat for the skin.Rich, hydrating, and leaves it feeling soft and smooth 🌸✨. The scent is soothing, fresh, and beautifully feminine.
Irina
Bejeweled Body Butter
Best investment
I love this jacket!!
I’ve been wearing it with leggings , with jeans, just whatever I feel. It’s such a great one to dress up any old outfit.
The fleece lining has been sooooo great with the cold weather also but having the option to remove is so good, something I will wear over and over.
Emma C
Wesley Jacket – Western Blue
The perfect half zip sweatshirt
So soft and cosy! I went with a size M and it’s the perfect oversized fit. Nina was super helpful with the sizing. Love the colour - it’s even better in person. I’ve been living in this sweater!
Alicia Bennett
Tia MD T Neck Sweater – Balsam Green
Comfy!
So comfortable!! Love the fit and the high waist.
A working balm for working boobs
I would say it's been one of the most useful and best received gifts I've given.
S Sheppard
Boob Balm – Nipple rescue
