Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it's easy to find yourself feeling fashionably lost in motherhood.
The Mum Loop is your online retreat, serving you the best in premium fashion and clean beauty essentials.
Your time is precious, so we’ve curated beautiful-to-wear and easy-to-outfit styles for your Mum Era. Reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our quiz
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Cleo Blouse – Udaipur
Vendor:Maison HotelRegular price $429.00 NZDRegular priceUnit price per -
Emme Cardigan – Sky
Vendor:CharliRegular price $249.00 NZDRegular priceUnit price per -
Cora Long Sleeve Blouse – Fawn Plaid
Vendor:ROWIE The LabelRegular price $255.00 NZDRegular priceUnit price per -
Pip Everyday Cap – Winter Choc
Vendor:Ceres LifeRegular price $35.00 NZDRegular priceUnit price per -
Sold outMarlowe Shirt – Blue Stripe
Vendor:CharliRegular price $295.00 NZDRegular priceUnit price per -
Quinn Slouchy Crew – Washed Olive
Vendor:Ceres LifeRegular price $129.00 NZDRegular priceUnit price per -
Heritage Barrel Leg Jeans – Classic Indigo
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Sold outEmme Cardigan – Espresso
Vendor:CharliRegular price $249.00 NZDRegular priceUnit price per -
Lucille Jacket – Olive Bloom
Vendor:Maison HotelRegular price $439.00 NZDRegular priceUnit price per -
Sold outMarlowe Shirt – White Stripe
Vendor:CharliRegular price $295.00 NZDRegular priceUnit price per -
Sold outHollie Cardigan – Khaki
Vendor:CharliRegular price $339.00 NZDRegular priceUnit price per -
Marlow Classic Trench Coat – Stone
Vendor:ROWIE The LabelRegular price $419.00 NZDRegular priceUnit price per -
Paco Pant – Hamptons Blue
Vendor:Maison HotelRegular price $419.00 NZDRegular priceUnit price per -
Pataya MD T-Shirt – White & Ombre Blue
Vendor:modströmRegular price $155.00 NZDRegular priceUnit price per -
294 Cashmere Featherweight Sweater – French Navy
Vendor:AlegerRegular price $385.00 NZDRegular priceUnit price per -
Perla Blouse – Ivory Paisley
Vendor:Maison HotelRegular price $369.00 NZDRegular priceUnit price per -
Virginia Blouse – Dusty Blue
Vendor:Maison HotelRegular price $395.00 NZDRegular priceUnit price per -
Hellen Long-Sleeve Stripe Tee – Navy & White Stripe
Vendor:modströmRegular price $149.00 NZDRegular priceUnit price per -
496 Cashmere Blend Weekend Hoody – Storm Blue
Vendor:AlegerRegular price $429.00 NZDRegular priceUnit price per -
497 Cashmere Blend Side Stitch Pant – Storm Blue
Vendor:AlegerRegular price $379.00 NZDRegular priceUnit price per
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Last Chance
Our Last Chance edit features bestsellers across seasons. Those trans-seasonal beauties you...
Mum Hub
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence in motherhood. Let's do it!
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Chic Style
The Chic woman looks effortlessly put together, and often pairs classic pieces...
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Cool Style
You're not afraid of patterns, colour or prints. You have an innate...
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Soulful Style
Footloose and fancy-free – your approach to fashion is soft, feminine and...
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Casual Style
Your vibe is cool, calm and collected. As a Casual Mum, you...
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Classic Style
The Classic Mum opts for well-tailored and timeless pieces. Your default is...
Let customers speak for us
Love the product and super quick shipping
Love the product and super quick shipping, the hand written message was really lovely too!
Mia Page
Hydrating Mist
Maison Hotel Lotus shirt.
Love the Maison Hotel, Lotus shirt and the print is just beautiful as is the trim. Their attention to detail is fabulous and the cotton fabric is good quality. I’m a size 14 top and bought the Large and it fits really well.
Great communication and quick postage to Australia from the Mum Loop! Will be buying again!
Jodie Price
The Mum Loop
A really great shopping experience
A really great shopping experience. Nina was so helpful as I used the wrong card and sorted it out for me. I love my new Masion Hotel top. It’s really beautiful. Thank you!
William Calder
The Mum Loop
Beautiful
Beautiful colour, lovely lace, and great quality. Such a gorgeous top!
Irina
Samantha Clover Lace Top – Creme
Trilogy
Absolutely beautiful bath salts - I was gifted the Surrender Soak and I'm totally hooked:)
Carol Anne Russell
Bath Soak Trilogy
Great quality
Great quality, comfortable to wear, and the colour is even nicer in person.
Lovely service and product
Multiple Boy Mum
Had to stop feeding after 6 weeks with my #2 after finding out I have Raynauds & my nipps cracked, bloody, painful, hurting so bad.
So I did my research & got boob balm before #3 arrived, did the advised & applied before babies arrival & OMG it fixed EVERYTHING !! I feed for 9 months with #3 (until my supply dropped) & never had 1 issue. I have to thank this cream so much !!!!!
Sarah H
Boob Balm – Nipple rescue
Love the colour and fit
Love the colour and fit, great for everyday wear and workouts 💙
New favourite jeans!
These jeans gave me such a lift! I've been struggling to feel good in jeans since having baby #3 but these tick all the boxes. Great fit for us short girls and totally tuck and lift in all the right places. Thanks so much for the great customer service!
Verne P
Zoe High Straight Jean – Liberty
Perfect for all the mum things 🩷
Perfect for throwing on before kindy drop
Off, walks and coffee dates 🙌. Love it.Has become a staple in my closet !
Zoe Beatty-Ward
Quinn Slouchy Crew – Washed Olive
New fav go-to tank…Comfy yet structured…
New fav go-to tank…
Comfy yet structured - a great shape - worn on its own or under for extra cold days layer.
Beautiful and natural
This beautiful tan is natural and lightweight without strong fake tan smell.Highly recommend 💗
Irina
Coconut Self Tan
Obsessed!!!
I am completely in love with my Maison Hotel vest, as soon as I saw it I knew I had to have it and when I put it on it was a wow moment for sure. It’s so versatile, it goes with pretty much my entire wardrobe. I’ve received so many compliments. So so happy!
Beth Parker
Paul Vest – Coquelicot Coquillage
Beautiful 💗
This body butter is a real treat for the skin.Rich, hydrating, and leaves it feeling soft and smooth 🌸✨. The scent is soothing, fresh, and beautifully feminine.
Irina
Bejeweled Body Butter
