Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it's easy to find yourself feeling fashionably lost in motherhood.
The Mum Loop is your online retreat, serving up premium fashion and clean beauty essentials that have a place on every woman's shelf.
Your time is precious, so we’ve curated beautiful-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your style doubt and reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our quiz
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Lana Knit Jumper – Fawn
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Paul Vest – Coquelicot Coquillage (last size)
Vendor:Maison HotelRegular price $439.00 NZDRegular priceUnit price per -
Heritage Barrel Leg Jeans – Classic Indigo
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Lucy Tee White – organic cotton & hemp
Vendor:Outland DenimRegular price $119.00 NZDRegular priceUnit price per -
Marin Wool Suit Pants - Chestnut Brown
Vendor:ROWIE The LabelRegular price $369.00 NZDRegular priceUnit price per -
Soren Funnel Neck Bomber Jacket – Vanilla Creme
Vendor:ROWIE The LabelRegular price $369.00 NZDRegular priceUnit price per -
Olivia Jacket – Johnny Walker
Vendor:Maison HotelRegular price $469.00 NZDRegular priceUnit price per -
Cindy High Rise Bootleg – Laguna
Vendor:Outland DenimRegular price $319.00 NZDRegular priceUnit price per -
Orkide MD Jacket – Camel
Vendor:modströmRegular price $405.00 NZDRegular priceUnit price per -
Celia Merino Knit Cardigan – Oat Marle
Vendor:ROWIE The LabelRegular price $320.00 NZDRegular priceUnit price per -
Anouk Midi Skirt – Bone
Vendor:ROWIE The LabelRegular price $290.00 NZDRegular priceUnit price per -
Philip MD O-Neck Pullover – Camel Stripe
Vendor:modströmRegular price $269.00 NZDRegular priceUnit price per -
Cora Long Sleeve Blouse – Fawn Plaid
Vendor:ROWIE The LabelRegular price $255.00 NZDRegular priceUnit price per -
Philip MD O-Neck Pullover – Bottle Green
Vendor:modströmRegular price $245.00 NZDRegular priceUnit price per
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Mum Essentials
These are your all-natural, high-efficacy everyday Mum Essentials. This edit includes wardrobe...
Mum Hub
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence, post-baby. Let's do it!
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Chic Style
The Chic woman looks effortlessly put together, and often pairs classic pieces...
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Cool Style
You're not afraid of patterns, colour or prints. You have an innate...
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Soulful Style
Footloose and fancy-free – your approach to fashion is soft, feminine and...
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Casual Style
Your vibe is cool, calm and collected. As a Casual Mum, you...
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Classic Style
The Classic Mum opts for well-tailored and timeless pieces. Your default is...
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Hank MD Jacket – Ombre Blue
Vendor:modströmRegular price $219.00 NZDRegular priceUnit price per$319.00 NZDSale price $219.00 NZDSale -
Zoe High Straight Jean – Rinse
Vendor:Outland DenimRegular price $219.00 NZDRegular priceUnit price per$319.00 NZDSale price $219.00 NZDSale -
Malva MD Stripe Polo – Black & Sand Stripe (last size)
Vendor:modströmRegular price $179.00 NZDRegular priceUnit price per$259.00 NZDSale price $179.00 NZDSale -
Madeline MD Denim Trench Coat – Classic Blue
Vendor:modströmRegular price $319.00 NZDRegular priceUnit price per$499.00 NZDSale price $319.00 NZDSale -
Nola Long Sleeve Shirt – Cactus Stripe
Vendor:ROWIE The LabelRegular price $157.00 NZDRegular priceUnit price per$225.00 NZDSale price $157.00 NZDSale -
Mira Linen Mini Dress – Noir
Vendor:ROWIE The LabelRegular price $189.00 NZDRegular priceUnit price per$295.00 NZDSale price $189.00 NZDSale -
Ramona Tie Back Shirt – Powder Pink
Vendor:ROWIE The LabelRegular price $165.00 NZDRegular priceUnit price per$235.00 NZDSale price $165.00 NZDSale -
Elise Mid Straight Jean – Black
Vendor:Outland DenimRegular price $215.00 NZDRegular priceUnit price per$309.00 NZDSale price $215.00 NZDSale
Let customers speak for us
Prettiest blouse I’ve ever worn
Prettiest blouse I’ve ever worn
Compliments every time…😉
Clara Blouse
Beautiful fabric and cut - perfect for work or dressed down casually. Love this top!
Such a nice colour and extra comfy 😍 sizing is generous which is great
Such a nice colour and extra comfy 😍 sizing is generous which is great.
Anonymous
Cropped Slouchy Crew – Blush
A Great Coat!
A great coat!
Looks good with anything….. so easy to wear. Perfect to to complete any Autumn outfit.
Anonymous
Marlow Classic Trench Coat – Stone
Great style and Easy to wear and wash fabric is top no quality
Great style and quality
Anonymous
Mood MD Leopard Print Shirt (last size)
My second Belle bra
My second Belle bra. Love them! They are so comfy and feel absolutely divine!
Emelia Richardson
Belle Maternity Bra – Rosy
So soft and comfy - I love this luxurious knit…
So soft and comfy
I love this luxurious knit…. Looks as good as it feels
Bomber Jacket
Obsessed with this bomber jacket. It’s sleek and beautifully structured, easily dressed up or down. A wardrobe staple.
Really love the clothes Nina is tasteful and has a good eye and always trust the quality
Really love the clothes Nina is tasteful and has a good eye and always trust the quality. I've been really happy with all my purchases. This Top looks very flattering
Keicha Daniels
Zaeli Contour Rib Square Neck Tank – white
✨Love ✨
Warm, a little spicy and really comforting. It’s a bold fire sign kind of scent that smells amazing on the skin. 🔥✨
Irina
Radiate Body Mist
Irina
Lightweight, nourishing, and leaves the most beautiful glow on the skin. 🌸
Irina
Pink Solstice Body Oil
Love this beautiful and comfy dress
Love this beautiful and comfy dress. Just drapes beautifully and have heaps of stretch! This piece will last me a life time!
Kelly Lee
Merino V-Neck Dress – Black
Absolutely love this robe
Absolutely love this robe. It’s so cosy and soft.
Olive Kennedy
Evil Eye Robe
Lovely
Lovely, soft fabric and really comfy. Shape is great too.
Keicha Daniels
Phoebe Premium Tee – Grey Marle
Love my new dress
Love my new dress. Do comfortable and flattering
Kelly Simmonds
Boxy Shirt Dress – Leopard
