Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Embrace motherhood with style and confidence.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it's easy to find yourself feeling fashionably lost in motherhood.
The Mum Loop is your online retreat, serving up premium fashion and clean beauty essentials that have a place on every mum’s shelf.
Your time is precious, so we’ve curated easy-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your style doubt and reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our quiz
Seasonal Sale Edit
New styles added, from 30% up to 70% off
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N.2305 Open Stitch Polo – Ivory
Vendor:Aleger5.0 / 5.0
(1) 1 total reviews
Regular price $209.00 NZDRegular priceUnit price / per$279.00 NZDSale price $209.00 NZDSale -
Emme Shift Dress – Washed Black
Vendor:Ceres LifeRegular price $89.00 NZDRegular priceUnit price / per$119.00 NZDSale price $89.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Dylan Blouse – Cachemira Ivory
Vendor:Maison HotelRegular price $188.00 NZDRegular priceUnit price / per$289.00 NZDSale price $188.00 NZDSale -
BFF Breastfeeding FriendlyOS Oversized
Mille Stripe Shirt – Light Blue & Navy Stripe
Vendor:modströmRegular price $178.00 NZDRegular priceUnit price / per$275.00 NZDSale price $178.00 NZDSale -
BFF Breastfeeding Friendly
Soma Shirt in Bluejay
Vendor:Outland DenimRegular price $195.00 NZDRegular priceUnit price / per$299.00 NZDSale price $195.00 NZDSale -
Valeria Dress – Flamingo Grooves
Vendor:Maison HotelRegular price $239.00 NZDRegular priceUnit price / per$369.00 NZDSale price $239.00 NZDSale -
OS Oversized
Iben Denim Jacket in 80s Blue Wash
Vendor:modströmRegular price $311.00 NZDRegular priceUnit price / per$479.00 NZDSale price $311.00 NZDSale -
BFF Breastfeeding FriendlyOS Oversized
SaleMaxine Shirt – Blue
Vendor:CharliRegular price $140.00 NZDRegular priceUnit price / per$200.00 NZDSale price $140.00 NZDSale -
The Lounge Pant – Zesty Green Triple Stripe
Vendor:Ceres LifeRegular price $77.00 NZDRegular priceUnit price / per$110.00 NZDSale price $77.00 NZDSale -
Eden Short in Bluejay
Vendor:Outland DenimRegular price $135.00 NZDRegular priceUnit price / per$209.00 NZDSale price $135.00 NZDSale -
N.2275 Cashmere Featherweight Cardi – Pearl Pink
Vendor:AlegerRegular price $374.00 NZDRegular priceUnit price / per$499.00 NZDSale price $374.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Cohen Blouse – Lotus Mondrian
Vendor:Maison HotelRegular price $185.00 NZDRegular priceUnit price / per$285.00 NZDSale price $185.00 NZDSale -
DN Date Night
Lotus Mid-Wide Pant in Bluejay
Vendor:Outland DenimRegular price $210.00 NZDRegular priceUnit price / per$329.00 NZDSale price $210.00 NZDSale -
DN Date NightBFF Breastfeeding Friendly
Sold outCaroline Dress – Off White
Vendor:Maison Hotel5.0 / 5.0
(1) 1 total reviews
Regular price $309.00 NZDRegular priceUnit price / per$419.00 NZDSale price $309.00 NZDSold out -
BFF Breastfeeding FriendlyDN Date Night
Linda Blouse – Dusty Springfield
Vendor:Maison HotelRegular price $235.00 NZDRegular priceUnit price / per$335.00 NZDSale price $235.00 NZDSale -
SaleIsaac Dress – White
Vendor:AlexandraRegular price $109.00 NZDRegular priceUnit price / per$279.00 NZDSale price $109.00 NZDSale -
DN Date Night
Avril Jean – Lucid Ombre
Vendor:Outland Denim5.0 / 5.0
(1) 1 total reviews
Regular price $229.00 NZDRegular priceUnit price / per$359.00 NZDSale price $229.00 NZDSale -
Marisa Pant – Off White
Vendor:Maison HotelRegular price $219.00 NZDRegular priceUnit price / per$315.00 NZDSale price $219.00 NZDSale
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Mum Essentials
These are your all-natural, high-efficacy everyday Mum Essentials. This edit includes wardrobe...
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence, post-baby. Let's do it!
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Chic Style
The Chic woman looks effortlessly put together, and often pairs classic pieces...
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Cool Style
You're not afraid of patterns, colour or prints. You have an innate...
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Soulful Style
Footloose and fancy-free – your approach to fashion is soft, feminine and...
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Casual Style
Your vibe is cool, calm and collected. As a Casual Mum, you...
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Classic Style
The Classic Mum opts for well-tailored and timeless pieces. Your default is...
Dress me up edit
Effortless, gorgeous & ready to move with you
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DN Date NightBFF Breastfeeding Friendly
Piper Organic Mini Dress – Cerulean
Vendor:ROWIE The LabelRegular price $295.00 NZDRegular priceUnit price / perSale price $295.00 NZD -
BFF Breastfeeding Friendly
Raha Jumpsuit – Tides
Vendor:Asha : ElevenRegular price $379.00 NZDRegular priceUnit price / perSale price $379.00 NZD -
DN Date Night
Sienna Sequin Top – Silver
Vendor:Charli5.0 / 5.0
(1) 1 total reviews
Regular price $205.00 NZDRegular priceUnit price / perSale price $205.00 NZD -
DN Date NightBFF Breastfeeding Friendly
Mira Linen Mini Dress – Noir
Vendor:ROWIE The LabelRegular price $295.00 NZDRegular priceUnit price / perSale price $295.00 NZD -
DN Date Night
Solange Slip Dress – Butter Yellow
Vendor:Charli5.0 / 5.0
(1) 1 total reviews
Regular price $289.00 NZDRegular priceUnit price / perSale price $289.00 NZD -
Alfred Zip Mini Skirt – Washed Indigo
Vendor:ROWIE The LabelRegular price $269.00 NZDRegular priceUnit price / perSale price $269.00 NZDSold out -
DN Date NightBFF Breastfeeding Friendly
Piper Organic Mini Dress – Creme
Vendor:ROWIE The LabelRegular price $295.00 NZDRegular priceUnit price / perSale price $295.00 NZD -
Tia Palazzo Pants – Palm Green
Vendor:ROWIE The LabelRegular price $259.00 NZDRegular priceUnit price / per$114.20 NZDSale price $259.00 NZD -
Valeria Dress – Flamingo Grooves
Vendor:Maison HotelRegular price $239.00 NZDRegular priceUnit price / per$369.00 NZDSale price $239.00 NZDSale -
BFF Breastfeeding Friendly
Triana Dress – Passion Red (last size)
Vendor:Maison Hotel5.0 / 5.0
(1) 1 total reviews
Regular price $299.00 NZDRegular priceUnit price / per$409.00 NZDSale price $299.00 NZDSale
Let customers speak for us
from 120 reviews
I received my purchase so quickly, amazing customer service. Love love my shirt, as soon as I wore it, I had so many compliments from friends!
I love my 2 new tops I brought from the mum loop. Amazing quality and the service was great. Thanks so much 🙏
I’ve been using HINU Hair Growth Oil consistently for 2 months now, and I’m honestly amazed by the results. My biggest struggle has always been having very thin hair and trying to get it to look thicker and healthier.
After just two months of regular use, my hair is visibly thicker, feels much healthier, and I’ve noticed so much new baby hair growing in (as you can see on the picture on the right) which I never expected this quickly!
I also really love that HINU uses only natural ingredients, which was super important to me when choosing a hair oil - I highly recommend it!!
Stunning quality and looks absolutely beautiful on. I bought size 2 even though I am usually a size 12, really happy with a little extra size in the top, perhaps it’s a wee bit less sheer which suits me.
Flowy and cool for hot days, really comfy and stylish.
Love these shorts! They fit really well, feel comfortable, and the colour is beautiful. 🫶
So beautiful ✨ Fits so well and I’m excited to wear it 💖
These shorts are beautiful quality and unbelievably comfortable! I haven’t stopped wearing them since they arrived. I’m nearly 3 months postpartum and bought the size that seemed like they might be a bit tight on my waist but correct on my hip. This was very much the right choice, the next size up would have been too big and the elastic keeps the shorts comfy and relaxed on my waist. Want these in every colour!
Loving the hinu hair oil so far! It makes my hair feel incredibly silky and soft! It feels like a luxury item with heart and soul. It smells amazing too
Best denim jeans I’ve ever owned, I love that they are also a sustainable brand. I always opt for brands that are eco conscious. They are a perfect fit and very comfortable and well made, they don’t lose their shape and the denim is such good quality. I love them, will be purchasing all my denim here!
Perfect holiday dress 💫
Lovely Face oil, dont need to use to much. Bottle will last ages. Lovely smell. Im buying for all my Friends
Lots of compliments on these jeans!
Soft flowy denim…. Great shape.
Soft, relaxed, and effortlessly comfortable, this slouchy T-shirt feels great all day. Easy to style with anything, it’s one of those pieces you’ll reach for constantly. A must-have in any wardrobe!
Perfect for all-day comfort
Whether you’re running errands, lounging at home, or out and about. They fit nicely and somehow manage to look stylish while feeling like pyjamas.
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