About
One of the biggest challenges that often goes unaddressed after giving birth is the loss of our ‘pre-baby’ identity and, along with it, our sense of style.
The Mum Loop is dedicated to helping new mums solve their style confusion post-baby and navigate life after pregnancy with insightful and actionable advice covering all topics from movement to sleep, and a curated selection of clothing and lifestyle essentials to shop at your leisure – during naps, feeds, sleepless nights – whenever you need a minute.
Our Story
Along with the elated emotions that entering motherhood can bring, it can also stir up some pretty heavy feelings, too. We've all experienced moments of insecurity in our new bodies after birth, and we’ve all felt despair at our lack of time and choices when seeking suitable style solutions for our mum era. This frustration can continue long after the postpartum period and may even be felt stronger after baby number two and beyond.
There are plenty of sites where we can purchase strollers, sleep sacks, breast pumps, and an array of things for our little ones at all hours of the day and night, but what about us?
We believe that for life to flow, mum’s cup must also be topped up. The Mum Loop is founded on the principle of offering a selection of high-quality and considered brands to help you embrace motherhood with more confidence, ease and joy.
Meet Nina, our founder
I dreamed up The Mum Loop one year after giving birth to my son, Tor. I wanted to reignite my love of fashion without departing too far from the digital space I had been working in for the last few years. When I became a mum, I went through a period of self-doubt around how to dress myself ‘appropriately’ for my new life stage and in a way that still felt like me. A feeling of disconnect I know many women can relate to. It became apparent that few practical solutions existed. Not every new mum wants to shop the postpartum section or continue wearing their activewear indefinitely. (There is still a place for activewear in a mum's wardrobe, of course).
My experience working in the fashion industry for 10+ years helped me develop a genuine appreciation for quality fabrications, fit, sustainable practices, and slower fashion. My mission is to hand-select styles from premium brands so you don’t waste precious hours hunting online for the right shirt, pair of jeans, or breastfeeding-friendly item. I have personally used or thoroughly vetted each brand and product represented on The Mum Loop and can confidently stand behind them. The aim is to help you get your wardrobe foundations right first, and build from there.
My ethos is simple: consider your lifestyle, clarify your style preferences, and then choose quality over quantity.
As The Mum Loop is young and our brand mix is still growing, if you feel we’re missing something you’d love to see, don’t hesitate to reach out,
Nina xx
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
Style for your best era yet.
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Clarity
Get clarity on how to dress for
your Mum Era without sacrificing your personal style. -
Quality
Invest in quality pieces that work back with the rest of your wardrobe. Make considered choices.
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Confidence
Through clarity, we gain confidence in how we move through the world as a new mum.
