French Style and How to Emulate it
From the mouth of a stylish French expat
I had the privilege of first meeting Max (Maxime) at a yoga class in Richmond, Melbourne, in late 2017. Our local studio was the beloved Yoga 213 on bustling Swan Street. We shared a class, then bumped into one another post-yoga at our favourite local grocer ordering coffee, and we quickly got chatting.
We were both between jobs and enjoying our time off. Our friendship was natural, easy and instant. I count myself lucky to call Max one of my best friends to this day. Along with her warmth, kind heart, creative spirit and exquisite eye for design, she has a calm and easy nature that makes being in her company a pure joy. I always discuss fashion with Max and consider her an expert sounding board – call it innately French, but they truly nail nonchalant, effortless style better than anyone.
I love drawing inspiration from styles all over the world—that’s what makes fashion interesting.
French style is more than selecting the right fashion – it's a way of life
Hi Max, tell us a little about yourself. What gets you up in the morning, what excites you and what inspires you?
My name is Maxime, I’m a 39-year-old French graphic designer who’s been living in Australia for the past 14 years. I’m a mum to two busy little ones—a six-year-old girl and a three-year-old boy—so my days are full and lively. I’m very family-driven and sentimental, and I love collecting little treasures over the years: my kids’ drawings, family heirlooms, or a pretty shell I find by the ocean.
I find inspiration in the quiet moments and in nature, and what inspires me is other people’s authenticity, kindness, and unique life stories. I enjoy going to the gym, doing pilates and yoga, and I try to fit in meditation and nature walks whenever I can. That said, I’m naturally quite hyperactive, and there never seems to be enough hours in the day to do everything I want!
Where did you grow up?
I grew up between the south of France and Goa, India, and those early experiences have deeply shaped who I am today and the way I see the world.
What informed your fashion taste growing up?
I grew up surrounded by creativity—my mum and godfather were clothing designers, and my dad is a photographer. Even though the people around me were quite bold and unconventional, I naturally leaned toward a more classic style. I value quality over quantity, and I’ve kept a few pieces from my teens that I hope to share with my daughter one day.
Has your style changed over the years? How so?
Definitely, since having kids, crop tops and heels aren’t really practical anymore! I now lean toward comfort and slightly oversized pieces, while keeping things flattering and feminine. It’s all about the little details: unbuttoned shirts, simple jewellery, effortless hairstyles, and well-crafted accessories. I also enjoy wearing sportswear that fits and shapes just right.
Your top 3 favourite labels?
I’m going to bend the rules and give you more than three. Some favourites from the Mum Loop are Aleger and Maison Hotel. I also love classics like APC, Mother Denim, and CK. Beyond that, my wardrobe is pretty eclectic: Masscob, Silk Laundry, Viktoria & Woods, Jac + Jack, Deiji Studios, Barbour, Reformation, Acne, Massimo Dutti, Bassike, Ba&sh, Sandro, Sézane… the list goes on!
Max wearing the Aleger cashmere blend chunky polo jumper on her birthday this year.
Max favours cashmere and quality fabrications that have timeless appeal. ALEGER create beautiful knitwear comprised of pure cashmere and cashmere blends.
Name your 5 wardrobe staples
Well-cut denim, classic shirts, oversized knits, button-front A-line mini skirt, simple tee with a slightly longer sleeve.
How would you describe ‘French Style’? Is it something that is inherent for French people, or can others cultivate it over time?
Anyone can pull off French style! To me, it’s all about premium fabrics, classic pieces, and effortless, flattering cuts. The key is not to overdo it—lipstick or mascara, not both.
How can we non-French emulate French Style? Where do we start?
Start with the classics, look at French brands and how they style their pieces. I wouldn’t say I’m obsessed with French style; it’s just part of my background and naturally influences my everyday look. That said, I love drawing inspiration from styles all over the world—that’s what makes fashion interesting.
What 2-3 things can we do today to feel more effortlessly French?
Start with classic denim, a crisp white tee, a nice leather belt, minimal makeup, and a pair of great sunglasses. That’s how I picture French style, though after 14 years abroad, I might be a little out of touch!
Is less more with French style?
I think so, though France is a multicultural country with a wonderfully diverse range of styles.
Can you share a style secret with us?
When I’m short on time, I usually stick to denim and a tee, adding either a belt or an oversized shirt with rolled-up sleeves. A swipe of lipstick and a nice handbag/sunnies pull it together. For bad hair days, a cap works wonders (check out Ceres Life caps). Neutral colours with a pop of bright—like yellow, red, pink, or green—can go a long way.
How important is incorprating vintage fashion when it comes to French style?
Vintage used to be a real staple for me, though less so now. I still bring out a vintage bag or belt for special occasions, but these days I’m more drawn to family heirlooms.
Favourite cut of denim?
Mid-rise or high-waisted cropped cigarette-leg jeans with a straight fit (they’re a rare sight).
What luxury item would you treat yourself to if money were no object?
A luxury watch or jewellery—but these days, it feels a bit decadent. I’d rather spend that kind of money on something philanthropic. That said, if you can do both, more power to you!
Whose style do you admire?
I love street style, and among celebrities, I admire Sienna Miller, Naomi Watts, Chloë Sevigny, Charlotte Gainsbourg, Rachel Weisz, and Carey Mulligan.
In your opinion, what sets French style apart?
Nonchalantly elegant and effortlessly laid-back.
How does personal grooming play a role in the overall French aesthetic?
I’d say hair and makeup are all about effortless maintenance. Think deliberately undone hair, fresh skin, and one focal point in your makeup. It’s simple, natural, but thoughtfully done.
How would you describe French Style, and is Parisienne style the same, or does it have its own unique signature?
I think Parisian style feels more urban, with designer staples and quality basics taking priority over trends. Neutrals dominate, and the overall look is polished without ever feeling overdone.
Max shares her favourite Parisian haunts below
Favourite place to shop in Paris, favourite place to dine in Paris, favourite place to have a cocktail in Paris?
For shopping
I love wandering Le Marais: Rue des Francs-Bourgeois, Rue des Rosiers, Rue Vieille du Temple, Rue des Archives, Rue Charlot, and the many side streets.
Merci concept store is perfect for a coffee and a browse. Citizen concept store or Bobby Vintage for vintage fashion pieces.
Bobby Vintage above, Merci concept store below, followed by Citizen Concept Store
For food
My go-tos are Le Loir dans La Théière for breakfast and brunch, Wild & the Moon for a delicious, healthy vegan lunch, and Chez Omar or Waly-Fay for dinner. Don’t miss the Marché couvert des Enfants Rouges (eclectic street food) or La Bague de Kenza (Algerian pastries and tea).
Wild & The Moon below, Marché couvert des Enfants Rouges street food follows.
For cocktails
The Belleville, Ménilmontant, Oberkampf, and Canal Saint-Martin areas are full of great spots. I love Le Comptoir Général, Rosa Bonheur sur Seine, Andy Wahloo, Candelaria, Lavomatic, and Little Red Door for drinks, with the last three being fun speakeasies.
In order below: Le Comptoir Général, Rosa Bonheur sur Seine, Andy Wahloo Speakeasy.
Anything else to add, Max?
Nina is one of the most effortlessly stylish people I’ve ever met, and her recommendations are always spot on. She’s visionary and always ahead of trends, so if I need advice, she’s my go-to—and on top of that, she’s an amazing person.
💗💗💗
