Maison Hotel – Brand Spotlight
Maison Hotel is a global fashion brand with its heartbeat in India
Far from fashion, the collections are inspired by vintage treasure hunts that follow the footsteps of the eclectic ‘Flower Power’ movement of the 60s and 70s.
How it started
Maison Hotel was founded in 2015 by two good friends – Amrit Balani and Samuel Macias. Both men, coming from the fast-paced corporate world, made the decision to go into 'slow mode' and feed their eternal curiosity by travelling, building meaningful connections and spending time near the ocean. They learned how the creative process can help to deeply heal.
After an unusual series of events which culminated in a bizarre encounter with a French chef-cum-fashion designer in Jaipur, the friends decided to create Maison Hotel – a bohemian fashion brand inspired by all things authentic and what they love.
So, without any prior knowledge of or experience working in the fashion industry, Amrit and Samuel embarked on a self-instructed voyage of fashion design, traditional weaving techniques and distinct embroidery skills with the intention to create timeless pieces with a vintage spirit.
Discovering Maison Hotel is like finding a rare vintage trinket in a market. It fills you with joy, wonder and excitement.
What makes Maison Hotel so special?
Maison Hotel is based in Madrid, Spain, but has a global footprint and well-travelled aesthetic. Their beautiful blouses are embroidered by small family-run artisan studios in India, their blazers and jackets are constructed by some of the world's best tailors in Italy, and they of course, make use of the impressive Madrid-based ateliers for many of their garments, too.
The vibe of each unique and awe-inspiring collection Maison Hotel releases involves a resurrection of the bohemian heyday when foreign-accented hippies lived in old farmhouses, lazed under the sun and danced the night away barefoot at full-moon parties in ‘Ibiza Bohemia’. (their words).
Their collections feature authentic tie-dyes, screen prints and delicate embroideries, which are all developed by genuine artisans with patience and care.
Growing from just a handful of boutiques, Maison Hotel has gained a dedicated following through the support of retailers in Europe, the US, Australia and Asia. Yet the brand possesses an untouched and undiscovered sensibility about it, and in my opinion, that's what makes Maison Hotel so special.
Wearing Maison Hotel makes you feel like the best-dressed person in the room.
