Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it’s easy to feel fashionably lost post-pregnancy.
The Mum Loop is your online retreat, serving up stylish staples as well as clean beauty and lifestyle essentials that have a place on every mum’s shelf.
Your time is precious, so we’ve curated easy-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your post-baby self-doubt and reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our quiz
Dress me up edit
Your party looks for the festive season made easy. Effortless, gorgeous & ready to move with you.
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DN Date Night
Solange Slip Dress – Butter Yellow
5.0 / 5.0
(1) 1 total reviews
Regular price $289.00 NZDRegular priceUnit price / perSale price $289.00 NZD -
BFF Breastfeeding Friendly
Raha Jumpsuit – Tides
Regular price $379.00 NZDRegular priceUnit price / perSale price $379.00 NZD -
DN Date NightBFF Breastfeeding Friendly
Piper Organic Mini Dress – Cerulean
Regular price $295.00 NZDRegular priceUnit price / perSale price $295.00 NZD -
Valeria Dress – Flamingo Grooves
Regular price $369.00 NZDRegular priceUnit price / perSale price $369.00 NZD -
DN Date NightBFF Breastfeeding Friendly
Mira Linen Mini Dress – Noir
Regular price $295.00 NZDRegular priceUnit price / perSale price $295.00 NZD -
DN Date Night
Sienna Sequin Top – Silver
5.0 / 5.0
(1) 1 total reviews
Regular price $205.00 NZDRegular priceUnit price / perSale price $205.00 NZD -
Tia Palazzo Pants – Palm Green
Regular price $259.00 NZDRegular priceUnit price / per$114.20 NZDSale price $259.00 NZD -
BFF Breastfeeding Friendly
Triana Dress – Passion Red (last size)
5.0 / 5.0
(1) 1 total reviews
Regular price $299.00 NZDRegular priceUnit price / per$409.00 NZDSale price $299.00 NZDSale -
DN Date Night
Sold outGanda Dress – Surya
Regular price $299.00 NZDRegular priceUnit price / perSale price $299.00 NZDSold out -
BFF Breastfeeding FriendlyOS Oversized
SaleJosah Dress – Black
Regular price $119.00 NZDRegular priceUnit price / per$239.00 NZDSale price $119.00 NZDSale
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Mum Essentials
These are your all-natural, high-efficacy everyday Mum Essentials. This edit includes wardrobe...
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence, post-baby. Let's do it!
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Chic Style
The Chic woman looks effortlessly put together, and often pairs classic pieces...
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Cool Style
You're not afraid of patterns, colour or prints. You have an innate...
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Soulful Style
Footloose and fancy-free – your approach to fashion is soft, feminine and...
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Casual Style
Your vibe is cool, calm and collected. As a Casual Mum, you...
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Classic Style
The Classic Mum opts for well-tailored and timeless pieces. Your default is...
Sale Edit
Explore new styles from 25% up to 70% off
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Eden Short in Bluejay
Vendor:Outland DenimRegular price $135.00 NZDRegular priceUnit price / per$209.00 NZDSale price $135.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Cohen Blouse – Lotus Mondrian
Vendor:Maison HotelRegular price $199.00 NZDRegular priceUnit price / per$285.00 NZDSale price $199.00 NZDSale -
DN Date Night
Lotus Mid-Wide Pant in Bluejay
Vendor:Outland DenimRegular price $210.00 NZDRegular priceUnit price / per$329.00 NZDSale price $210.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Linda Blouse – Dusty Springfield
Vendor:Maison HotelRegular price $235.00 NZDRegular priceUnit price / per$335.00 NZDSale price $235.00 NZDSale -
SaleIsaac Dress – White
Vendor:AlexandraRegular price $109.00 NZDRegular priceUnit price / per$279.00 NZDSale price $109.00 NZDSale -
DN Date Night
Avril Jean – Lucid Ombre
Vendor:Outland Denim5.0 / 5.0
(1) 1 total reviews
Regular price $229.00 NZDRegular priceUnit price / per$359.00 NZDSale price $229.00 NZDSale -
BFF Breastfeeding Friendly
Soma Shirt in Bluejay
Vendor:Outland DenimRegular price $195.00 NZDRegular priceUnit price / per$299.00 NZDSale price $195.00 NZDSale -
Marisa Pant – Off White
Vendor:Maison HotelRegular price $219.00 NZDRegular priceUnit price / per$315.00 NZDSale price $219.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Naty Blouse – Paisley Dream
Vendor:Maison HotelRegular price $199.00 NZDRegular priceUnit price / per$285.00 NZDSale price $199.00 NZDSale -
SaleMarni Dress – Black
Vendor:AlexandraRegular price $99.50 NZDRegular priceUnit price / per$199.00 NZDSale price $99.50 NZDSale -
BFF Breastfeeding FriendlyOS Oversized
SaleJosah Dress – Black
Vendor:AlexandraRegular price $119.00 NZDRegular priceUnit price / per$239.00 NZDSale price $119.00 NZDSale -
Marisa Pant – Petroleo
Vendor:Maison HotelRegular price $219.00 NZDRegular priceUnit price / per$315.00 NZDSale price $219.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Dylan Blouse – Cachemira Ivory
Vendor:Maison HotelRegular price $199.00 NZDRegular priceUnit price / per$289.00 NZDSale price $199.00 NZDSale -
DN Date Night
Sybille Blouse – Blue Lagoon
Vendor:Maison HotelRegular price $189.00 NZDRegular priceUnit price / per$319.00 NZDSale price $189.00 NZDSale -
BFF Breastfeeding FriendlyDN Date Night
Leandra Blouse – Flamingo Grooves
Vendor:Maison HotelRegular price $235.00 NZDRegular priceUnit price / per$339.00 NZDSale price $235.00 NZDSale -
BFF Breastfeeding Friendly
Triana Dress – Passion Red (last size)
Vendor:Maison Hotel5.0 / 5.0
(1) 1 total reviews
Regular price $299.00 NZDRegular priceUnit price / per$409.00 NZDSale price $299.00 NZDSale -
OS OversizedBFF Breastfeeding Friendly
Peta Oversized Shirt – Hibiscus Pink Triple Stripe
Vendor:Ceres Life5.0 / 5.0
(1) 1 total reviews
Regular price $69.00 NZDRegular priceUnit price / per$110.00 NZDSale price $69.00 NZDSale -
OS OversizedBFF Breastfeeding Friendly
Peta Oversized Shirt – Zesty Green Triple Stripe
Vendor:Ceres Life5.0 / 5.0
(1) 1 total reviews
Regular price $69.00 NZDRegular priceUnit price / per$110.00 NZDSale price $69.00 NZDSale
Let customers speak for us
from 115 reviews
Love these shorts! They fit really well, feel comfortable, and the colour is beautiful. 🫶
So beautiful ✨ Fits so well and I’m excited to wear it 💖
These shorts are beautiful quality and unbelievably comfortable! I haven’t stopped wearing them since they arrived. I’m nearly 3 months postpartum and bought the size that seemed like they might be a bit tight on my waist but correct on my hip. This was very much the right choice, the next size up would have been too big and the elastic keeps the shorts comfy and relaxed on my waist. Want these in every colour!
Loving the hinu hair oil so far! It makes my hair feel incredibly silky and soft! It feels like a luxury item with heart and soul. It smells amazing too
Best denim jeans I’ve ever owned, I love that they are also a sustainable brand. I always opt for brands that are eco conscious. They are a perfect fit and very comfortable and well made, they don’t lose their shape and the denim is such good quality. I love them, will be purchasing all my denim here!
Perfect holiday dress 💫
Lovely Face oil, dont need to use to much. Bottle will last ages. Lovely smell. Im buying for all my Friends
Lots of compliments on these jeans!
Soft flowy denim…. Great shape.
Soft, relaxed, and effortlessly comfortable, this slouchy T-shirt feels great all day. Easy to style with anything, it’s one of those pieces you’ll reach for constantly. A must-have in any wardrobe!
Perfect for all-day comfort
Whether you’re running errands, lounging at home, or out and about. They fit nicely and somehow manage to look stylish while feeling like pyjamas.
Such a cool shirt - I love it. So comfortable - in beautiful natural cotton. And the fabric pattern is so unique. Just perfect.
I am obsessed with the Hormone Hero Face Oil!
It has quickly made itself into my daily morning and night time skin routine. I was struggling with hormonal breakouts during my pregnancy and was recommended this product. I can very honestly say it has helped not only to clear my breakouts but also my skin has a glow I’ve been wanting my whole pregnancy!!!
Highly recommend , I will continue using this for the rest of my life ❤️
Easiest & Best denim jacket I’ve owned…..and I’ve had a fair few over the years. The denim is soft and fluid and the shape covers all options - it goes well with anything..
I love my fresh as a daisy tee! It’s super cute and I love the crop cut, the fabric feels great, it’s super comfy, and it just works with literally anything I throw on. New go-to for sure 🩷
Absolutely stunning! The colors, the fabric and the fit. Thanks to the Mum Loop for stocking this incredible brand!
Stay Inspired
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