Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it’s easy to feel fashionably lost post-pregnancy.
The Mum Loop is your online retreat, serving up stylish staples as well as clean beauty and lifestyle essentials that have a place on every mum’s shelf.
Your time is precious, so we’ve curated easy-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your post-baby self-doubt and reclaim your confidence with fashion you'll love now and wear always.
Rediscover your style – take our find my style quiz
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.

What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your fashion confidence, post-baby. Let's do it!