BFF Breastfeeding Friendly
DN Date Night
OS Oversized

ROWIE The Label

ROWIE the label is an independent fashion brand based in Byron Bay, Australia. Created by designer Rowie Moore. ROWIE creates trans-seasonal classics that will take you from season to season and remain a favourite for years to come. The beloved brand is known globally for their timeless, elegant, and feminine pieces that evoke a carefree sense of ease.

A family-run business, ROWIE prides itself on using high-quality, small-run productions and artisanal craftsmanship, while sourcing sustainable, natural materials wherever possible.

Let customers speak for us

from 150 reviews
Paul Vest – Coquelicot Coquillage (last size)
Obsessed!!!

I am completely in love with my Maison Hotel vest, as soon as I saw it I knew I had to have it and when I put it on it was a wow moment for sure. It’s so versatile, it goes with pretty much my entire wardrobe. I’ve received so many compliments. So so happy!

Beth Parker
Paul Vest – Coquelicot Coquillage (last size)
Bejeweled Body Butter
Beautiful 💗

This body butter is a real treat for the skin.Rich, hydrating, and leaves it feeling soft and smooth 🌸✨. The scent is soothing, fresh, and beautifully feminine.

Irina
Bejeweled Body Butter
Wesley Jacket – Western Blue
Best investment

I love this jacket!!
I’ve been wearing it with leggings , with jeans, just whatever I feel. It’s such a great one to dress up any old outfit.
The fleece lining has been sooooo great with the cold weather also but having the option to remove is so good, something I will wear over and over.

Emma C
Wesley Jacket – Western Blue
Tia MD T Neck Sweater – Balsam Green
The perfect half zip sweatshirt

So soft and cosy! I went with a size M and it’s the perfect oversized fit. Nina was super helpful with the sizing. Love the colour - it’s even better in person. I’ve been living in this sweater!

Alicia Bennett
Tia MD T Neck Sweater – Balsam Green
Ellie High Wide Jean – Courage
Comfy!

So comfortable!! Love the fit and the high waist.

Meg
Ellie High Wide Jean – Courage
Boob Balm – Nipple rescue (low stock)
A working balm for working boobs

I would say it's been one of the most useful and best received gifts I've given.

S Sheppard
Boob Balm – Nipple rescue (low stock)
Perla Blouse – Ivory Paisley
Prettiest blouse I’ve ever worn

Prettiest blouse I’ve ever worn
Compliments every time…😉

Dawn
Perla Blouse – Ivory Paisley
Clara Blouse – Odyssey Disco (last size)
Clara Blouse

Beautiful fabric and cut - perfect for work or dressed down casually. Love this top!

Bea
Clara Blouse – Odyssey Disco (last size)
Cropped Slouchy Crew – Blush
Such a nice colour and extra comfy 😍 sizing is generous which is great

Such a nice colour and extra comfy 😍 sizing is generous which is great.

Anonymous
Cropped Slouchy Crew – Blush
Marlow Classic Trench Coat – Stone
A Great Coat!

A great coat!
Looks good with anything….. so easy to wear. Perfect to to complete any Autumn outfit.

Anonymous
Marlow Classic Trench Coat – Stone
Mood MD Leopard Print Shirt (last size)
Great style and Easy to wear and wash fabric is top no quality

Great style and quality

Anonymous
Mood MD Leopard Print Shirt (last size)
Belle Maternity Bra – Rosy
My second Belle bra

My second Belle bra. Love them! They are so comfy and feel absolutely divine!

Emelia Richardson
Belle Maternity Bra – Rosy
N.31 Cashmere Blend Skinny Rib Crew Long Sleeve – Black
So soft and comfy - I love this luxurious knit…

So soft and comfy

I love this luxurious knit…. Looks as good as it feels

Dawn
N.31 Cashmere Blend Skinny Rib Crew Long Sleeve – Black
Soren Funnel Neck Bomber Jacket – Vanilla Creme
Bomber Jacket

Obsessed with this bomber jacket. It’s sleek and beautifully structured, easily dressed up or down. A wardrobe staple.

Bea
Soren Funnel Neck Bomber Jacket – Vanilla Creme
Zaeli Contour Rib Square Neck Tank – white
Really love the clothes Nina is tasteful and has a good eye and always trust the quality

Really love the clothes Nina is tasteful and has a good eye and always trust the quality. I've been really happy with all my purchases. This Top looks very flattering

Keicha Daniels
Zaeli Contour Rib Square Neck Tank – white