BFF Breastfeeding Friendly
DN Date Night
OS Oversized

Knitwear

We keep our knitwear selection refined, just like the yarns our favourite brands use. From sustainable cashmere and recycled wool blends to NZ-made merino essentials. You'll find soft, never scratchy, premium-quality warm layers, stylish cardis and jumpers – for school drop-offs, to soccer sidelines and everything in-between. 

Let customers speak for us

from 158 reviews
Activate Shift Bra in Navy
Great quality

Great quality, comfortable to wear, and the colour is even nicer in person.

Irina
Activate Shift Bra in Navy
N.136 Cashmere Blend Oversized V-Neck Sweater

Lovely service and product

rachael
N.136 Cashmere Blend Oversized V-Neck Sweater
Boob Balm – Nipple rescue
Multiple Boy Mum

Had to stop feeding after 6 weeks with my #2 after finding out I have Raynauds & my nipps cracked, bloody, painful, hurting so bad.
So I did my research & got boob balm before #3 arrived, did the advised & applied before babies arrival & OMG it fixed EVERYTHING !! I feed for 9 months with #3 (until my supply dropped) & never had 1 issue. I have to thank this cream so much !!!!!

Sarah H
Boob Balm – Nipple rescue
Activate Momentum 7/8 Tight – Navy
Love the colour and fit

Love the colour and fit, great for everyday wear and workouts 💙

Irina
Activate Momentum 7/8 Tight – Navy
Zoe High Straight Jean – Liberty
New favourite jeans!

These jeans gave me such a lift! I've been struggling to feel good in jeans since having baby #3 but these tick all the boxes. Great fit for us short girls and totally tuck and lift in all the right places. Thanks so much for the great customer service!

Verne P
Zoe High Straight Jean – Liberty
Quinn Slouchy Crew – Washed Olive
Perfect for all the mum things 🩷

Perfect for throwing on before kindy drop
Off, walks and coffee dates 🙌. Love it.Has become a staple in my closet !

Zoe Beatty-Ward
Quinn Slouchy Crew – Washed Olive
Zaeli Contour Rib Square Neck Tank – Black
New fav go-to tank…Comfy yet structured…

New fav go-to tank…
Comfy yet structured - a great shape - worn on its own or under for extra cold days layer.

Linda
Zaeli Contour Rib Square Neck Tank – Black
Coconut Self Tan
Beautiful and natural

This beautiful tan is natural and lightweight without strong fake tan smell.Highly recommend 💗

Irina
Coconut Self Tan
Paul Vest – Coquelicot Coquillage (last size)
Obsessed!!!

I am completely in love with my Maison Hotel vest, as soon as I saw it I knew I had to have it and when I put it on it was a wow moment for sure. It’s so versatile, it goes with pretty much my entire wardrobe. I’ve received so many compliments. So so happy!

Beth Parker
Paul Vest – Coquelicot Coquillage (last size)
Bejeweled Body Butter
Beautiful 💗

This body butter is a real treat for the skin.Rich, hydrating, and leaves it feeling soft and smooth 🌸✨. The scent is soothing, fresh, and beautifully feminine.

Irina
Bejeweled Body Butter
Wesley Jacket – Western Blue
Best investment

I love this jacket!!
I’ve been wearing it with leggings , with jeans, just whatever I feel. It’s such a great one to dress up any old outfit.
The fleece lining has been sooooo great with the cold weather also but having the option to remove is so good, something I will wear over and over.

Emma C
Wesley Jacket – Western Blue
Tia MD T Neck Sweater – Balsam Green
The perfect half zip sweatshirt

So soft and cosy! I went with a size M and it’s the perfect oversized fit. Nina was super helpful with the sizing. Love the colour - it’s even better in person. I’ve been living in this sweater!

Alicia Bennett
Tia MD T Neck Sweater – Balsam Green
Ellie High Wide Jean – Courage
Comfy!

So comfortable!! Love the fit and the high waist.

Meg
Ellie High Wide Jean – Courage
Boob Balm – Nipple rescue
A working balm for working boobs

I would say it's been one of the most useful and best received gifts I've given.

S Sheppard
Boob Balm – Nipple rescue
Perla Blouse – Ivory Paisley
Prettiest blouse I’ve ever worn

Prettiest blouse I’ve ever worn
Compliments every time…😉

Linda
Perla Blouse – Ivory Paisley