BFF Breastfeeding Friendly
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OS Oversized

Fashion

Our women's fashion edit features premium pieces handpicked for your Mum Era. Each brand and style is chosen for its thoughtful design, ethical manufacturing, stylish outfitting and everyday ease. 

Let customers speak for us

from 135 reviews
Zaeli Contour Rib Square Neck Tank – white
Really love the clothes Nina is tasteful and has a good eye and always trust the quality

Really love the clothes Nina is tasteful and has a good eye and always trust the quality. I've been really happy with all my purchases. This Top looks very flattering

Keicha Daniels
Zaeli Contour Rib Square Neck Tank – white
Radiate Body Mist
✨Love ✨

Warm, a little spicy and really comforting. It’s a bold fire sign kind of scent that smells amazing on the skin. 🔥✨

Irina
Radiate Body Mist
Pink Solstice Body Oil
Irina

Lightweight, nourishing, and leaves the most beautiful glow on the skin. 🌸

Irina
Pink Solstice Body Oil
Merino V-Neck Dress – Black
Love this beautiful and comfy dress

Love this beautiful and comfy dress. Just drapes beautifully and have heaps of stretch! This piece will last me a life time!

Kelly Lee
Merino V-Neck Dress – Black
Evil Eye Robe
Absolutely love this robe

Absolutely love this robe. It’s so cosy and soft.

Olive Kennedy
Evil Eye Robe
Phoebe Premium Tee – Grey Marle
Lovely

Lovely, soft fabric and really comfy. Shape is great too.

Keicha Daniels
Phoebe Premium Tee – Grey Marle
Boxy Shirt Dress – Leopard
Love my new dress

Love my new dress. Do comfortable and flattering

Kelly Simmonds
Boxy Shirt Dress – Leopard
Merino Swing Sweater – Black
Lovely jersey and fab

Lovely jersey and fab service

Anonymous
Merino Swing Sweater – Black
Mwezi Dress – Manipuri (last size)
Win win win 🩷🩷🩷

I absolutely love the Mwezi dress!
I brought it for New years when I wasn’t soo pregnant but even in late pregnancy it is the most flattering and comfortable dress I own! I have had so many compliments on it and I even ended up wearing it for my pregnancy photoshoot.It’s the sort of dress you put on during pregnancy to make yourself feel good 🩷. And the best thing is because of the style you can wear it post pregnancy as well!! Win win win 🩷🩷

Zoe Beatty-Ward
Mwezi Dress – Manipuri (last size)
Mbau Dress – Tides (last size)
Beautiful!!

Beautiful!!

Anonymous
Mbau Dress – Tides (last size)
Ponte Bootleg Pant – Black (last size)

So soft, flattering and incredibly comfortable 🫶

Irina
Ponte Bootleg Pant – Black (last size)
Weekender Short – Vintage Blue
weekender shorts

Very versatile and comfy shorts -amazing quality and as always the mum loop service is on point. Can’t recommend these shorts enough - elastic waist band makes them a relaxed fit and they look super cute on!

B Woodhouse
Weekender Short – Vintage Blue
Lotus Mid-Wide Pant in Bluejay (last size)
Best jeans ever

Absolutely love these jeans- super comfy but also stylish. Have been wearing them every opportunity I can as easy to dress up or dress down.

B Woodhouse
Lotus Mid-Wide Pant in Bluejay (last size)
Noa Short Sleeve Shirt – Fresh Indigo
Comfortable classic shirt

Comfortable classic shirt, great quality denim. Absolutely love 💙

Irina
Noa Short Sleeve Shirt – Fresh Indigo
Leandra Blouse – Flamingo Grooves (last size)
Beautiful shirt

Love this shirt, fits beautifully and the service with the mum shop was amazing. Will be shopping with them again.

Anonymous
Leandra Blouse – Flamingo Grooves (last size)