Ceres Life – Brand Spotlight

Ceres is a small town nestled in the hills overlooking Geelong, Victoria. Ceres, in ancient history, is the Roman goddess of agriculture, grain crops, fertility and motherly love.

Ceres Life is the fusion and embodiment of a creative, forward-thinking and community-minded town and the goddess who is connected to the earth and a multitasker. The inspired way of dressing is effortless, responsible and unmistakably Australian.

The brand's Ethos:

Ceres Life pieces are made to be worn on repeat. Providing effortless outfit solutions that are responsibly designed. What you get – quite simply, a better fit for life.

Ceres Life 5 key design pillars:

1. Accessibility – Ceres Life are on a mission to make responsible fashion accessible to all customers and the community.
2. Effortlessly – Ceres Life are the go-to brand for their customer and meet her where she needs to mix and match ranges that make getting dressed the easiest part of her day.
3. Responsibly – Ceres Life are proudly 'for the planet' and are committed to continued improvement in how they source, make and sell their clothes.
4. Collectively – Ceres Life are building a community of like-minded customers and will be there to guide them through all the joy, wonder and messiness of life. 
5. Simply – Ceres Life simplify trends to make them wearable in their customer's every day life, with denim as the hero. 

The brand is anchored in denim

As mums and lovers of denim – we're here for it. It's unlikely that anything else works as hard in your wardrobe as denim does, and that doesn't just mean your favourite jeans. So when a brand really nails the quality, fit and feel of denim pieces in its range, then you know you've found a brand you can trust and return to time and time again. 

Above, we've featured two timeless denim staples. The Ava Shore Shacket – the epitome of effortless styling, a denim shirt-come-jacket in a cool vintage blue wash. Throw this over any outfit, from trackies (pictured) to linen shorts or a mini-dress. 

The Relaxed Shirt Dress in fresh indigo denim is an all-time favourite and best-seller of the brand that they continue to recut because, well, it looks good on everyone – from its flattering arm coverage to curved hemline and v-neck line, it ticks all the boxes. Outfit sorted. The only thing you need to think about is what shoes you feel like wearing, and this dress, goes with most. 

Ceres Life is not only a brand that looks and feels good – it also has a strong environmental conscience. Every item produced in their ranges is made from fibres sourced from responsible fabrics that fall under their five key pillars – creating a more responsible fashion future. 

1. Rescued: Ceres Life rescues leftover or overstocked fabrics from the mills to save them from landfill and give them a new lease on life. Since 2020, they've saved more than 61,270 metres of fabric – and counting. 
2. Organic: Organic fibres are grown without pesticide, toxic chemicals or genetically modified seeds, which means they're kinder for the farmer, the planetand you.
3. Natural Fibres: Natural fibres are made from raw materials that originate from the environment around us – think animal-based or plant-based resources. Linen, wool, alpaca and Australian Cotton are all natural materials that come from earth and offer benefits such as breathability, reduced skin irritations and comfort. Better for you and better for the planet.
4. Branded Fibres: Ceres Life partner with like-minded companies who are pioneering sustainable innovations in fabric and material production to lighten the load on the planet's resources.
5. Recycled: Ceres Life source recycled material made from discarded textiles and other waste products, giving it a glow-up and transforming it into something completely new to reduce their reliance on using virgin materials.