Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Embrace your new era with style and confidence.
Your Style Reset Starts Here
Whether you're a new or seasoned mum, it’s easy to end up in a style rut post-pregnancy.
If you’re a fashion lover or just looking to break the cycle of wearing leggings on repeat, consider The Mum Loop your online retreat, serving up stylish wardrobe staples as well as beauty and lifestyle essentials that have a place on every mum’s shelf.
Your time is precious, so we’ve curated easy-to-wear and easy-to-outfit style solutions for your Mum Era. Solve your post-baby self-doubt and reclaim your confidence with beauty that nurtures and fashion you'll love now and wear always.
Rediscover your style and take our find my style quiz.
Find your flow with thoughtfully curated content and collaborations, covering all things fashion, well-being and motherhood.
What's my style?
Our style naturally evolves as we age, switch careers, and, most notably, become mothers. We may be a mix of a few style profiles, but we usually identify with one look most strongly. Understanding your core style preferences can help solve your daily dressing dilemmas and guide you when shopping. The goal is to re-establish your style confidence, post-baby. Let's do it!
